ANUGA, the world’s leading trade fair for the food industry took place in Cologne from 9 to 13 October 2021 and how could it be otherwise, Embutidos Carchelejo was present with a stand offering our unique Halal tapas. A unique way to show our products to the world and establish new relationships with important figures in the sector.
ANUGA exceeded all expectations in 2021 and broke all kinds of records in the first edition to be held after the coronavirus. The fair had visitors from 169 countries and 4,600 exhibitors from 98 different nations. With the celebration of this food and beverage products fair, a worldwide benchmark, it proves that it is possible to hold events of this magnitude once again.
The fair had a total exhibition area of 244,400 square meters. Tributes to sustainability and the transformation of the food system have marked ANUGA 2021. 92% of exhibitors came from abroad and the level of international visitors has been maintained compared to previous editions. Among the main features of the fair are the excellent relationships between exhibitors and buyers that develop year after year.
A large number of buyers from the world of food trade and services came to Cologne, including leading figures from major retail chains. ANUGA also offered a digital platform for exhibitors, visitors and media. The program of events and congresses included a large number of conferences, exchanges of views and presentations by renowned experts and companies in our sector. More than 6,300 minutes of broadcasting were held during the three days of the fair alone.